AMF Bowling

Overview: AMF Bowling is one of the most recognized names in the bowling industry, operating a large network of bowling centers across the United States. The company traces its roots to the American Machine and Foundry Company, which began manufacturing bowling equipment in the early 20th century. Today, AMF Bowling is a leading provider of family entertainment, offering bowling, arcades, food and beverage services, and event hosting at its centers.

Products: AMF Bowling centers feature a variety of entertainment options, including traditional ten-pin bowling, arcades, billiards, and sports bars. Many locations offer food and beverage service, party packages for birthdays and corporate events, and on-site pro shops. The company is known for its polished lanes, modern scoring systems, and themed events such as 'Night Strike' unlimited bowling specials. AMF also provides online lane reservations and accessible facilities for all guests[1].

Market Position: AMF Bowling is a major player in the U.S. bowling industry, with a strong brand presence and a reputation for quality and innovation. The company operates under the umbrella of Bowlero Corporation, which is the largest owner and operator of bowling centers in the world. AMF's market position is bolstered by its extensive network of locations, strategic marketing, and integration with Bowlero's portfolio, which includes other well-known brands such as Bowlmor Lanes and Brunswick Zone. As of 2025, Bowlero Corporation operates over 325 centers nationwide, with AMF comprising a significant portion of this footprint.

Growth: AMF Bowling has experienced significant growth through mergers and acquisitions. In 2013, AMF Bowling merged with Bowlmor Lanes to form Bowlmor AMF, which was later rebranded as Bowlero Corporation. This consolidation created the largest bowling center operator in the world. Bowlero Corporation has continued to expand its portfolio by acquiring additional centers and investing in renovations and technology upgrades. The company went public on the NYSE in December 2021, further fueling its expansion and modernization efforts.

Real Estate: AMF Bowling centers are typically located in suburban and urban markets, occupying large-format retail or entertainment spaces. Centers often feature 24 or more lanes, arcades, and full-service bars and restaurants. Real estate requirements include high-visibility sites with ample parking and strong demographic profiles. Bowlero Corporation manages real estate development and site selection for AMF Bowling, seeking locations with high traffic counts and strong family and young adult populations. The company is actively seeking new sites in major metropolitan areas and growing suburban markets, with a focus on adaptive reuse of existing retail spaces and former big-box locations.