At Home

Overview
At Home, formerly known as Garden Ridge, is a leading home décor retailer in the United States, specializing in a wide range of products for every room in the home. The company was founded in 1979 in San Antonio, Texas, and has grown to become one of the largest home décor chains in the country. At Home operates large-format stores, typically ranging from 100,000 to 150,000 square feet, offering an extensive selection of furniture, rugs, lighting, wall art, bedding, kitchenware, and seasonal décor. The company is publicly traded on the New York Stock Exchange under the ticker symbol HOME.

Products
At Home’s product assortment is designed to provide customers with everything needed to decorate and furnish their homes. The company’s inventory includes furniture, accent pieces, rugs, lighting, wall art, bedding, kitchenware, bath accessories, and seasonal décor. At Home is known for its ever-changing product mix, with new arrivals and themed collections introduced regularly. The company also offers exclusive brands and collaborations, such as its partnership with celebrity designer Nate Berkus. At Home’s stores are organized into distinct departments, making it easy for customers to shop for specific rooms or styles.

Market Position
At Home is a major player in the home décor retail sector, competing with companies like HomeGoods, Kirkland’s, and Bed Bath & Beyond. The company’s large-format stores and broad product selection differentiate it from competitors. At Home’s stores are typically located in power centers and shopping malls, providing convenient access for customers. The company has a strong presence in suburban and urban markets, with a focus on regions with high household income and population density.

Growth
At Home has experienced significant growth over the past decade, expanding its store footprint and increasing its market share. The company has opened new stores in key markets across the United States, including Texas, California, Florida, and Illinois. At Home’s growth strategy includes both new store openings and the acquisition of existing retail spaces. The company has also invested in e-commerce, enhancing its online shopping experience and expanding its digital footprint.

Real Estate
At Home’s real estate strategy focuses on securing large-format retail spaces in high-traffic locations. The company typically seeks sites with at least 100,000 square feet of retail space, with a preference for power centers and shopping malls. At Home’s stores are designed to accommodate a wide range of products and provide a spacious shopping experience. The company’s real estate team works closely with landlords and developers to identify and secure suitable locations for new stores.