Quick Service Restaurant (QSR)

Jollibee Group

5,800 Locations
Pasig City, Metro Manila, Philippines
Founded 1978

Company Details

Number of Stores 5,800
Year Founded 1978
Business Type Quick Service Restaurant (QSR)

Corporate Address

10/F Jollibee Plaza, F. Ortigas Jr. Road
Pasig City, Metro Manila 1605
Philippines

About Jollibee Group

<h2>About Jollibee Group</h2>

<p>Jollibee Foods Corporation (JFC), operating as Jollibee Group, is one of the world's largest and fastest-growing Asian restaurant companies. Founded in 1978 by Tony Tan Caktiong in the Philippines, the company has grown from a single ice cream parlor into a global food service empire with over 6,300 stores across 35+ countries as of 2025.</p>

<h3>Brand Portfolio</h3>

<p>The Jollibee Group operates a diverse portfolio of restaurant brands including:</p>

<ul>
<li><strong>Jollibee</strong> - The flagship Filipino quick-service restaurant known for its Chickenjoy fried chicken and Jolly Spaghetti, with over 1,600 stores globally</li>
<li><strong>Chowking</strong> - Chinese-Filipino quick-service chain</li>
<li><strong>Greenwich</strong> - Pizza and pasta chain</li>
<li><strong>Red Ribbon</strong> - Bakeshop and cake specialist</li>
<li><strong>Mang Inasal</strong> - Filipino barbecue chicken chain</li>
<li><strong>Burger King Philippines</strong> - Master franchise</li>
<li><strong>The Coffee Bean & Tea Leaf</strong> - Acquired in 2019 for $350 million</li>
<li><strong>Smashburger</strong> - U.S.-based better burger chain acquired in 2018</li>
<li><strong>Compose Salads</strong></li>
<li><strong>Yoshinoya Philippines</strong></li>
<li><strong>Tim Ho Wan</strong> - Dim Sum specialist</li>
<li><strong>Panda Express Philippines</strong></li>
<li><strong>Highlands Coffee</strong> - Vietnam's leading coffee chain</li>
<li><strong>PHO24</strong> - Vietnamese restaurant chain</li>
<li><strong>Tortas Frontera by Rick Bayless</strong></li>
</ul>

<h3>Global Presence - 2025</h3>

<p>Jollibee Group operates in:</p>

<p><strong>Asia:</strong> Philippines (3,500+ stores), China (250+ stores), Vietnam (200+ stores), Singapore, Malaysia, Brunei, Indonesia, Hong Kong, Macau, Taiwan, South Korea, Japan, Thailand</p>

<p><strong>North America:</strong> United States (100+ Jollibee stores across California, Nevada, Texas, Florida, New York, New Jersey, Illinois, Washington, Hawaii, Virginia, Georgia, Maryland), Canada (50+ stores in Ontario, Alberta, British Columbia, Manitoba, Saskatchewan)</p>

<p><strong>Europe:</strong> United Kingdom (15+ stores in London and surrounding areas), Italy, Spain</p>

<p><strong>Middle East:</strong> Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain</p>

<h3>2025 Expansion Focus</h3>

<p>In 2025, Jollibee Group continues aggressive global expansion with key priorities including:</p>

<ul>
<li>Opening 500+ new stores annually across all brands</li>
<li>Major U.S. expansion targeting 500 Jollibee stores by 2028 in high-traffic urban and suburban markets</li>
<li>European growth with focus on UK, France, Germany, and Netherlands</li>
<li>China market penetration with 100+ annual store openings</li>
<li>Strengthening presence in Canada with focus on Greater Toronto Area and Western Canada</li>
<li>Digital transformation with enhanced delivery platforms, mobile ordering, and ghost kitchens</li>
<li>Drive-thru optimization and dual-lane configurations for flagship Jollibee locations</li>
</ul>

<h3>Real Estate Strategy</h3>

<p>Jollibee Group employs multiple real estate models including:</p>

<ul>
<li>Company-owned freestanding locations with drive-thru (preferred format)</li>
<li>Franchise opportunities in select markets</li>
<li>Mall and shopping center inline locations</li>
<li>Food court locations</li>
<li>Urban street-front locations</li>
<li>Airport and transportation hub locations</li>
<li>Ghost kitchens and delivery-only formats</li>
</ul>

<h3>Financial Performance</h3>

<p>As of 2025, Jollibee Foods Corporation reports annual revenues exceeding $5 billion USD with consistent growth across all geographic segments. The company is publicly traded on the Philippine Stock Exchange (PSE: JFC) and maintains strong financial performance with system-wide sales approaching $10 billion.</p>

<h3>Corporate Commitment</h3>

<p>The company focuses on "Food and Family" values, sustainability initiatives including plastic reduction programs, local sourcing partnerships, and community engagement through the Jollibee Group Foundation supporting education, disaster relief, and feeding programs.</p>

<h3>Current Industry Trends (2025)</h3>

<ul>
<li>Emphasis on digital ordering and contactless payment systems</li>
<li>Menu innovation with plant-based options and health-conscious choices</li>
<li>Enhanced customer experience through store remodels and modernization</li>
<li>Strategic partnerships with third-party delivery platforms (DoorDash, Uber Eats, Grubhub)</li>
<li>Loyalty program expansion through Jollibee Rewards mobile app</li>
</ul>

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