REI

REI, or Recreational Equipment, Inc., is a well-established outdoor retailer known for its cooperative ownership structure. The company was founded in Seattle in 1938 by Lloyd and Mary Anderson and a group of fellow climbers who wanted better access to quality climbing gear. What began as a small co-op sourcing equipment from Europe has grown into a national retail presence.

As of November 2025, REI operates 181 stores across the United States, with a footprint that extends through major metropolitan areas and regions known for outdoor recreation. The company’s headquarters are in Issaquah, Washington, and it remains independently owned by its members. Over the past five years, REI has steadily expanded its reach, opening new locations in markets such as Denver, Austin, Atlanta, Seattle, Boston, and San Francisco. This recent growth has included a focus on experiential retail, with stores designed to foster community engagement and offer hands-on experiences beyond traditional shopping.

A notable milestone in REI’s evolution is its investment in sustainable store formats and the development of a new, environmentally conscious headquarters. The company’s approach to expansion is measured, prioritizing long-term sustainability and strong community ties. REI’s diverse store concepts range from large flagship locations to smaller neighborhood shops, allowing flexibility in how the brand fits into different retail environments.

With a reputation built on credibility, community involvement, and a commitment to sustainability, REI continues to attract a loyal customer base and drive consistent traffic to its locations. Its ongoing evolution and thoughtful growth posture make it a significant presence in the retail landscape, particularly in markets with high demand for outdoor recreation.