Halloween Express

Halloween Express is a seasonal retailer focused on Halloween costumes, decorations, props, and party supplies. The company started in 1990 and quickly became one of the first major specialty retailers dedicated to Halloween merchandise. Over the past five years, it has grown its network of pop-up stores, opening in high-traffic retail areas each fall and closing after the holiday season. As of October 2025, Halloween Express operates about 130 pop-up locations across the United States, with a strong presence in the Midwest, Southeast, Texas, California, and Florida.

The company has built a reputation for moving quickly into vacant retail spaces, often securing short-term leases that allow for fast buildouts and high visibility. Its stores are typically found in busy shopping centers and corridors, making them a familiar sight for shoppers during the Halloween season. Halloween Express also runs an online store that serves customers year-round, but its physical locations remain a key part of its business model.

Headquartered in Goodlettsville, Tennessee, Halloween Express is privately held and continues to operate independently. The leadership team brings decades of experience in retail and real estate, helping the company adapt to changing market conditions and maintain steady growth. In recent years, the company has expanded into new markets and refined its approach to site selection, prioritizing locations that offer strong foot traffic and easy access.

For landlords and developers, Halloween Express stands out as a reliable tenant for activating empty retail spaces during the fall. Its ability to open quickly, attract customers, and operate efficiently makes it a consistent choice for property owners looking to fill short-term vacancies.