Kidstown

Kidstown USA operates as an independent indoor children’s entertainment and play center, offering families a safe and engaging environment for young children. The company was founded in 2012 by Jennifer McMillan, who launched the first location in Gadsden, Alabama. This initial site established Kidstown’s presence in the family entertainment sector, focusing on themed play areas, birthday party rooms, and enrichment activities that support children’s social and physical development.

By 2018, Kidstown had grown to three locations across Alabama and Georgia, building a reputation for quality and cleanliness. Over the past five years, the company has adjusted its footprint in response to changing market conditions, including the closure of its Anniston, Alabama location in 2022 when the lease expired. As of November 2025, Kidstown USA operates two active centers: its flagship in Gadsden and a second in Rome, Georgia.

The company remains privately held with all real estate decisions managed directly by its founder and a small corporate team based in Gadsden. Kidstown is currently focused on expanding into new suburban markets in Alabama, Georgia, and Tennessee, with a particular interest in second-generation retail spaces near family neighborhoods and schools. Growth is paced at one new opening per year, with priority given to communities with strong school-age populations. Target markets include Birmingham, Chattanooga, and Columbus, reflecting a selective and steady approach to expansion.

Kidstown’s operational model is designed for high-traffic shopping centers, offering a mix of open play, private events, and seasonal programming in facilities typically ranging from 8,000 to 12,000 square feet. The company does not franchise and has verified all real estate contacts through professional channels. Its consistent focus on quality, adaptability to second-generation retail, and measured growth posture make Kidstown a reliable and credible anchor for landlords and developers seeking experiential tenants.