Sheplers

Sheplers is an online retailer specializing in Western wear and work apparel. The company traces its roots back to 1899, when J.W. Gibson founded Gibson Harness Co. in Wichita, Kansas. Over the years, Sheplers built a reputation for authentic Western style and functional workwear, serving a loyal customer base that values tradition and quality.

A significant milestone in Sheplers’ history occurred in 2018, when Boot Barn Holdings, Inc. acquired the brand as part of a strategy to strengthen its multi-brand e-commerce presence. Since then, Sheplers has operated exclusively as a digital platform, focusing on online sales rather than physical retail locations. This approach allows Sheplers to reach customers nationwide without the need for real estate expansion or site selection.

As of November 2025, Sheplers remains one of Boot Barn’s three primary e-commerce channels, alongside bootbarn.com and countryoutfitter.com. While Sheplers does not maintain brick-and-mortar stores, it benefits from Boot Barn’s extensive infrastructure, vendor relationships, and supply chain capabilities. The integration has enabled Sheplers to expand its product offerings and maintain its distinct brand identity within a larger retail network.

For commercial real estate professionals, Sheplers stands out as a digital-only brand that complements Boot Barn’s physical footprint of more than 465 stores across 49 states. Its evolution over the past five years reflects the broader industry trend toward omnichannel retailing, with Sheplers representing a robust online extension of a well-established parent company. The brand’s continued growth and integration within Boot Barn’s portfolio underscore its credibility and adaptability in the Western lifestyle market.