Juicy Couture

Juicy Couture began in 1997 as a small fashion label founded by Pamela Skaist-Levy and Gela Nash-Taylor, quickly gaining attention for its signature velour tracksuits that became a cultural staple in the early 2000s. Over the years, the brand has grown from a single apparel line into a broader lifestyle destination, offering everything from jewelry and fragrance to home decor and pet accessories. Its products are known for a playful, nostalgic style that continues to attract both longtime fans and new customers.

In 2013, Authentic Brands Group acquired Juicy Couture, providing the resources and support needed to expand its retail presence. Since then, the company has focused on opening new concept stores across the United States, blending physical retail with a robust e-commerce platform. These stores are designed to create a memorable shopping experience, reflecting the brand’s evolution from a trend-driven apparel label to a multi-category lifestyle brand.

As of November 2025, Juicy Couture remains active in the fashion and lifestyle space, with a growing network of concept stores and a strong online presence. The brand’s recent expansion underscores its commitment to direct consumer engagement and experiential retail, making it a recognizable name in contemporary fashion. Its approach to retail—combining nostalgia, personalization, and lifestyle appeal—positions Juicy Couture as a dynamic player in the evolving retail landscape.