Goodwill

Goodwill is a nonprofit organization that operates one of the largest networks of thrift stores and donation centers in North America. The company began in 1902, when Reverend Edgar J. Helms founded the first Goodwill in Boston with a mission to help people facing barriers to employment. He collected used goods from wealthier neighborhoods, hired individuals in need to repair and resell them, and used the proceeds to fund job training and support services. This approach laid the foundation for Goodwill’s ongoing commitment to both community service and retail innovation.

As of November 2025, Goodwill’s reach includes over 3,300 stores and donation centers, spanning every state in the U.S., a significant presence in Canada, and select international markets. The organization functions as a federation of more than 150 independent, locally governed nonprofits, each responsible for its own real estate and development decisions. This structure allows Goodwill to adapt to local market conditions while maintaining a unified brand and mission.

In recent years, Goodwill has expanded its footprint by targeting underserved suburban and urban areas, as well as introducing new outlet and boutique store formats. The organization has actively pursued high-visibility locations in shopping centers and mixed-use developments, leveraging its reputation and community focus to secure long-term leases. While Goodwill has invested in digital donation and e-commerce platforms, physical store growth remains central to its strategy.

Goodwill’s consistent expansion, diverse retail formats, and strong brand recognition make it a reliable anchor for shopping centers and mixed-use projects. The organization’s scale and stability, combined with its focus on community engagement, position it as a credible and sought-after tenant in today’s retail landscape.