Convenience Store

Kwik Trip

898 Locations
La Crosse, WI, USA
Founded 1965
35,000 Employees

About Kwik Trip

Company overview and description

Kwik Trip is a family-owned convenience store operator based in La Crosse, Wisconsin, with a long history in the region. The company opened its first location in Eau Claire in 1965 and has steadily built a strong presence across the upper Midwest. As of February 2025, Kwik Trip runs 898 stores throughout Wisconsin, Minnesota, Iowa, Illinois, South Dakota, and Michigan, with most locations in its home state. In Iowa and select other states, the stores operate under the Kwik Star name.

Over the past five years, Kwik Trip has maintained a rapid pace of expansion, opening roughly 30 new stores in 2024 and planning 28 more for 2025. Recent growth includes new sites in northern Minnesota and continued infill development in established markets like Wisconsin, Iowa, and Illinois. The company has also adapted to changing consumer patterns by introducing urban non-fuel formats alongside its traditional fuel and convenience stores, targeting both high-traffic corridors and suburban or urban infill locations.

Kwik Trip stands out for its vertically integrated operations, managing its own bakery, dairy, kitchens, distribution, and transportation. This structure allows for daily delivery of fresh products to each store, supporting a reputation for quality and consistency. The company is known for its proprietary foodservice offerings, including fresh bakery items, hot foods, and private-label snacks, which have evolved to meet changing tastes.

Remaining independent and not franchised, Kwik Trip has built credibility as a reliable operator with a strong track record of growth and operational sophistication. Its steady expansion and willingness to invest in new markets and store concepts make it a notable presence for landlords, brokers, and developers across the Midwest.

Company Information

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Contact Information

Fax 608-781-8989

Corporate Address

Headquarters Location 1626 Oak Street
La Crosse, WI 54603
USA
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Key Metrics

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0
Locations
0
Employees
1965
Founded
$7.5 billion (estimated, 2023)
Annual Revenue

Business Type

Convenience Store

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