Barre 3

Barre3 is a boutique fitness studio chain that offers a unique blend of barre-based workout classes, integrating elements of ballet, Pilates, and yoga with strength training. Founded in 2008 by Sadie Lincoln in Portland, Oregon, Barre3 has established itself as a notable presence in the boutique fitness industry. As of November 2025, the company operates around 60 studio locations across the United States, with a strong foothold on the West Coast and expanding into major metropolitan areas such as New York, Los Angeles, Chicago, and Boston.

In recent years, Barre3 has strategically grown by opening new studios in both primary and secondary markets, while also enhancing its digital offerings through the Barre3 On Demand platform. This digital component allows members to participate in workouts remotely, providing a flexible option that complements the in-studio experience. The company's focus on urban and suburban markets with affluent demographics has guided its expansion, particularly in regions like California, Oregon, Washington, New York, Massachusetts, and Illinois.

Barre3's business model is centered around a recurring membership revenue stream, bolstered by digital subscriptions. This approach has proven resilient, enabling the company to maintain stability and growth even amidst competitive pressures in the fitness sector. Unlike many of its competitors, Barre3 remains privately held and operates without a franchise model, maintaining corporate control over all its studio locations.

For commercial real estate professionals, Barre3 presents a compelling tenant option within the boutique fitness segment. The company’s focus on community engagement and a holistic wellness approach, combined with its premium positioning, makes it an attractive anchor or co-tenant in upscale shopping centers and lifestyle-oriented mixed-use developments. Barre3's ability to adapt to economic fluctuations through its hybrid in-studio and digital delivery models further underscores its credibility and stability as a tenant.