Leisure Fitness

Leisure Fitness is an independent retailer and commercial distributor specializing in premium fitness equipment for both residential and commercial clients. The company was founded in 1996 in Newark, Delaware, starting as a single showroom serving local customers. Over the years, Leisure Fitness has grown steadily, reaching a notable milestone in the early 2000s when it expanded to multiple locations across Delaware, Maryland, New Jersey, Pennsylvania, and Virginia. This regional footprint reflects its ability to adapt to shifting consumer and business needs, especially as demand for high-quality fitness solutions has increased.

As of November 2025, Leisure Fitness operates eight retail locations and maintains a strong e-commerce platform. The company’s business model includes direct-to-consumer sales as well as partnerships with gyms, corporate wellness programs, and developers of multifamily and office properties. In recent years, Leisure Fitness has focused on urban mixed-use developments and suburban retail centers, prioritizing markets with robust residential growth and a clear appetite for amenity-rich environments. Its consultative approach to sales, which includes personalized equipment recommendations, delivery, installation, and ongoing service, has helped build credibility among both individual buyers and commercial clients.

Leisure Fitness’s growth over the past five years has been shaped by strategic partnerships with leading fitness brands such as Life Fitness, Hammer Strength, and Inspire Fitness. These relationships have enabled the company to offer a comprehensive product selection and turnkey solutions for property owners and managers seeking to enhance their amenities. The company’s headquarters remain in Newark, Delaware, where its team oversees operations, logistics, and commercial project management.

With its established regional presence, ongoing investment in showrooms and digital infrastructure, and active search for new locations and commercial partnerships, Leisure Fitness is positioned as a reliable resource for property owners and developers looking to add or upgrade fitness amenities in both new and existing assets.