Orange Theory Fitness

Orangetheory Fitness is a global fitness brand known for its coach-led group workouts that combine cardiovascular and strength training, all centered on heart rate monitoring. The company was founded in 2010 by Ellen Latham, David Long, and Jerome Kern, starting with a single studio in Fort Lauderdale, Florida. Since then, Orangetheory has grown into a network of 1,500 locations spanning more than 25 countries as of November 2025.

The company operates from its headquarters in Boca Raton, Florida, and is part of Ultimate Fitness Group LLC. Orangetheory’s rapid expansion has been fueled by a franchise model, allowing it to scale quickly in both high-density urban areas and affluent suburban communities. Over the past five years, Orangetheory has accelerated its international growth, entering new markets in North America, Europe, Asia, and the Middle East. This period has seen a steady stream of new studio openings and ongoing site selection activity, with particular focus on the United States, Canada, United Kingdom, Australia, Japan, and several Middle Eastern countries.

Orangetheory’s approach stands out for its consistent studio format and strong brand standards, which have helped it become a reliable anchor in retail centers and mixed-use developments. The brand’s emphasis on technology is evident in its mobile app, which integrates with wearable devices to provide real-time workout analytics. This commitment to innovation and member engagement has supported Orangetheory’s reputation for driving steady foot traffic and maintaining high occupancy rates.

As of November 2025, Orangetheory Fitness employs about 2,500 people at the corporate level, with thousands more working in franchised studios worldwide. The company’s inclusive culture is reflected in its dedicated diversity, equity, and inclusion initiatives. Orangetheory’s ongoing expansion, proven operational model, and broad market reach make it a notable and credible tenant for owners and developers seeking stable, high-performing occupants in both established and emerging retail environments.