Planet Beach

Planet Beach is an independent spa franchise that introduced the concept of automated wellness services to the U.S. market. The company was founded in 1995 in New Orleans, Louisiana, with the goal of making relaxation and beauty treatments more accessible through self-service technology. Over the years, Planet Beach has become known for offering a range of automated spa experiences, including massage, hydration, tanning, and skincare therapies.

After a period of rapid expansion that saw the brand reach over 200 locations by 2012, Planet Beach has refined its footprint and business model. As of November 2025, the company operates approximately 50 locations, primarily across the United States, with select sites in Canada and Australia. Its stores are typically compact and designed for operational efficiency, making them well-suited for retail centers, mixed-use developments, and lifestyle destinations.

In the past five years, Planet Beach has focused on strategic franchising, targeting high-density urban and suburban markets with strong daytime populations. The company has prioritized states like Texas, Florida, California, Georgia, and Illinois for growth, seeking locations that benefit from retail synergy and consistent consumer traffic. Planet Beach remains privately held, with its headquarters in New Orleans, and continues to verify all real estate contacts through professional channels.

For landlords, brokers, and developers, Planet Beach stands out for its adaptable store formats and proven ability to drive foot traffic in diverse retail environments. Its automated spa model offers a scalable approach to wellness services, supporting consistent operations and franchise-driven expansion. The brand’s longevity and continued evolution reflect a commitment to meeting changing consumer preferences in the wellness sector.