HobbyTown

HobbyTown is a specialty retailer focused on hobby products such as radio-controlled vehicles, model trains, science kits, games, and related accessories. The company began in 1980 with a single store in Lincoln, Nebraska, founded by two local hobbyists who saw an opportunity to build a dedicated destination for enthusiasts. Over the years, HobbyTown expanded through franchising, establishing a national footprint and becoming a familiar name for hands-on hobby experiences.

As of November 2025, HobbyTown operates more than 100 stores across 35 states. Most locations are franchise-owned, and the brand maintains a strong presence in suburban shopping centers and secondary markets. In the past five years, HobbyTown has focused on measured growth, targeting underserved regions and adapting to changing retail trends. The company has actively sought new franchisees and locations, particularly in the Midwest, Southeast, and Southwest, including states like Texas, Florida, and Georgia. This approach has allowed HobbyTown to fill regional gaps and leverage the growing interest in experiential retail.

HobbyTown’s stores offer a consistent yet locally tailored selection of products and in-store events, supporting community engagement and repeat visits. The company’s multi-format strategy includes flagship stores, smaller footprint concepts, and a robust online platform, giving it flexibility as a tenant and making it suitable for a range of retail environments. HobbyTown remains independently owned, with its headquarters and franchise support center in Lincoln, Nebraska. Its ability to foster community through classes, demonstrations, and club partnerships has helped the brand remain resilient and relevant as consumer preferences evolve.