Learning Express

Learning Express is a specialty toy retailer that focuses on educational toys, games, and gifts, with a reputation for offering products that encourage creativity and learning. The company was founded in 1987 by Sharon DiMinico, who opened the first store in Acton, Massachusetts, inspired by a desire to provide families with high-quality, developmentally appropriate toys. Just a few years later, in 1990, Learning Express began franchising, which set the stage for its national growth.

As of November 2025, Learning Express operates more than 120 stores across 30 states. Most locations are independently owned franchises, each designed to reflect the needs and interests of its local community while maintaining consistent brand standards. The company’s stores are typically found in suburban shopping centers and mixed-use developments, especially in areas with strong family demographics.

Over the past five years, Learning Express has steadily expanded its footprint, with a particular focus on the Northeast, Southeast, Midwest, Texas, and California. The brand continues to seek new franchisees and locations, prioritizing high-traffic centers in affluent, family-oriented neighborhoods. This growth has been fueled by rising demand for experiential retail and educational products, as well as the company’s commitment to community engagement. Many stores regularly host events and support local charities, reinforcing their role as neighborhood destinations.

Learning Express is recognized for its stable franchise model, adaptability to a variety of retail environments, and strong local connections. Its approach to retail—combining curated product offerings with personalized service and community involvement—has helped the brand remain relevant and appealing in a changing retail landscape.