Sterling Jewelers

Sterling Jewelers is a longstanding leader in the U.S. jewelry retail sector, best known for operating Kay Jewelers, Jared, and several other established brands. The company traces its roots to Akron, Ohio, where it opened its first store in 1910. Over the decades, Sterling grew from a single storefront into a national retailer, with a significant milestone in 1987 when it became part of Signet Jewelers Limited, a global jewelry group listed on the New York Stock Exchange.

As of November 2025, Sterling Jewelers manages a network of approximately 1,500 stores across all 50 states. Its retail presence is especially strong in suburban shopping centers and regional malls, with a continued focus on major metropolitan areas. In recent years, Sterling has shifted its strategy from rapid expansion to optimizing its existing footprint. The company now emphasizes selective new store openings in high-traffic retail corridors and invests heavily in integrating digital and in-store experiences. This approach reflects a broader trend toward omnichannel retailing, allowing Sterling to serve customers seamlessly both online and in person.

Sterling’s scale, established brands, and stable growth posture have made it a consistent presence in retail environments nationwide. The company’s careful approach to expansion and its ongoing investment in digital capabilities position it as a reliable anchor for shopping centers and a credible tenant for landlords, brokers, and developers seeking long-term stability. Backed by the resources of its parent company, Sterling continues to adapt to evolving consumer preferences while maintaining its leadership in the jewelry industry.