Kids First Swim Schools

Kids First Swim Schools is an independent company specializing in swim instruction for children, serving families from infancy through adolescence. The business was founded in 2001 by Bruce Griffin, who opened the first location in Maryland with a focus on water safety and skill development. Over the years, Kids First Swim Schools has grown steadily across the Mid-Atlantic, reaching more than 30 facilities by 2018 and maintaining a strong presence in the region.

As of November 2025, the company operates 32 dedicated swim schools in Maryland, Virginia, Pennsylvania, and Delaware. Each site is company-owned rather than franchised, reflecting a commitment to consistent quality and direct management. Most locations are situated in suburban retail centers or standalone buildings, designed to be accessible to families and to offer year-round instruction in custom-built pools.

The company resumed its expansion in 2022 after a temporary pause during the pandemic, actively seeking new sites in growth corridors and underserved communities. Its recent growth has been focused on opening additional schools in priority markets, particularly where demand for aquatic education is high among young families. Kids First Swim Schools is recognized for its reliable operational track record, thoughtful site selection, and ability to generate steady traffic, making it a sought-after tenant for landlords and developers interested in service-oriented, family-focused formats. The leadership team brings experience in both operations and real estate, supporting continued expansion and adaptability in changing market conditions.