Liberty Travel

Liberty Travel is an established American travel agency that has helped generations of travelers plan vacations and business trips. The company began in 1951 in New York City, where it introduced the idea of affordable package holidays to a wide audience and quickly became a familiar name in travel retail. Over the years, Liberty Travel grew to operate more than 125 stores across the United States, serving as a destination for personalized travel advice and booking.

A significant milestone in Liberty Travel’s history was its acquisition by Flight Centre Travel Group, an international travel company based in Australia, in 2008. This partnership brought global resources and expertise to the brand, supporting its evolution as travel habits and technology changed.

As of November 2025, Liberty Travel maintains a much smaller physical footprint, with 10 flagship stores remaining. The company has shifted its focus away from expanding brick-and-mortar locations, instead investing heavily in digital platforms and remote travel consultant teams. Most of its retail stores have closed since 2020, reflecting a broader move toward online engagement and virtual service. Today, Liberty Travel’s core business centers on custom vacation packages, cruises, group travel, and corporate travel solutions, delivered through a combination of select physical stores and a robust online presence.

For commercial real estate professionals, Liberty Travel’s current approach means fewer requirements for new retail space, but its legacy of high-traffic locations and strong brand recognition still brings credibility to shopping centers where its flagship stores remain. The company’s transition to a digital-first model over the past five years demonstrates adaptability and a willingness to invest in new formats, making Liberty Travel a relevant and resilient brand in the travel retail sector.