Party Fair

Party Fair is a regional retailer specializing in party supplies, decorations, costumes, and seasonal merchandise, with its primary presence in New Jersey and the greater New York metropolitan area. The company was founded in 1986, starting as a single store dedicated to offering a wide range of products for birthdays, holidays, and special occasions. Over the following decades, Party Fair expanded steadily, becoming one of the most recognized independent party supply chains in its region.

As of November 2025, Party Fair operates 14 stores, most of which are located in suburban shopping centers and along high-visibility retail corridors. The brand’s stores are typically run by individual franchisees or licensees, which allows each location to tailor its assortment to local preferences and maintain strong ties to the surrounding community. Party Fair’s assortment is broad, catering to both everyday celebrations and major seasonal events, with Halloween, graduation, and holiday merchandise drawing significant customer traffic at key times of the year.

In the past five years, Party Fair has maintained a stable footprint, focusing on infill opportunities and selective relocations rather than pursuing large-scale expansion. Growth is driven primarily by franchisees and is limited to new sites or replacements within its established trade areas. The company continues to prioritize locations in high-traffic suburban strips and retail corridors in New Jersey and New York, reinforcing its reputation as a consistent and reliable tenant.

Party Fair’s long-standing regional presence, consistent store formats, and steady approach to growth have made it a familiar and credible retailer within its markets. Its focus on service, convenience, and community engagement supports ongoing demand for well-located retail space in established trade areas.