Scheels

Scheels is an employee-owned sporting goods and outdoor recreation retailer based in Fargo, North Dakota. The company traces its roots back to 1902, when Frederick A. Scheel opened a small hardware and general merchandise store in Sabin, Minnesota. Over time, Scheels shifted its focus and grew into a full-line sporting goods retailer, opening its first all-sports superstore in 1989.

As of November 2025, Scheels operates 32 stores across 14 states, with a presence that extends from the Midwest to the Mountain West and Pacific Northwest. The brand is recognized for its large-format, destination stores, which often feature attractions such as indoor Ferris wheels, aquariums, and interactive sports simulators. These experiential locations are designed to draw significant foot traffic and serve as anchors for major retail developments.

In recent years, Scheels has actively expanded its footprint, concentrating on high-growth suburban and regional markets. The company has announced several new stores, including a flagship location in Blaine, Minnesota, scheduled to open in 2028, which will be its 37th store. This ongoing growth reflects Scheels’ commitment to experiential retail and its reputation for customer service and deep product selection.

Scheels’ independent, employee-owned structure and consistent expansion make it a credible and stable partner for landlords, brokers, and developers seeking anchor tenants that can generate regional draw and sustained traffic. The company’s evolution over the past five years highlights its adaptability and continued investment in large-scale retail formats that support both community engagement and commercial vitality.