GoWireless

GoWireless is a longtime player in the wireless retail sector, having started in 1995 when founder Kevin Elder opened the company’s first store. Over the following decades, GoWireless steadily expanded its footprint, becoming one of the largest Verizon Premium Retailers in the country. By focusing on accessible locations in both urban and suburban shopping centers, the company built a network that, as of June 2022, included 800 stores across the United States.

A significant milestone came in 2022, when Kevin Elder sold the business after nearly thirty years at the helm. This transition marked the beginning of a new chapter for GoWireless. In the months following the sale, the company began consolidating its operations. Some stores closed, while others were integrated into the networks of other Verizon retail partners. The company’s structure also shifted, with many real estate and executive contacts moving on from their roles.

During its peak years, GoWireless was known for its broad reach and consistent presence in high-traffic retail corridors, serving as a reliable anchor for shopping centers and generating steady customer flows. The brand’s large-scale site acquisition and adaptability to changing market conditions made it a familiar name among landlords and brokers nationwide. While GoWireless is no longer pursuing new store growth, its legacy includes a substantial retail footprint and a track record of operational scale that shaped the wireless retail landscape over the past two decades.