Juice It Up!

Juice It Up! operates a network of smoothie, raw juice, and superfruit bowl shops, with a focus on fresh, customizable menu options that appeal to health-conscious consumers. The company began in 1995 in Orange County, California, founded to meet the growing demand for nutritious, on-the-go alternatives. Over the past three decades, Juice It Up! has steadily grown its presence, and as of November 2025, the brand has reached 83 locations.

In recent years, Juice It Up! has accelerated its expansion across the Western United States, particularly in California, Arizona, Texas, and Nevada. The company has adapted to changing consumer habits by investing in digital ordering and loyalty programs, making it easier for customers to engage with the brand. Juice It Up! has also broadened its menu to include plant-based and immunity-focused offerings, reflecting a commitment to innovation and evolving wellness trends.

The brand’s growth strategy includes both traditional and non-traditional retail settings. Its flexible store formats allow for locations in shopping centers, universities, and airports, enabling Juice It Up! to capture foot traffic in a variety of high-visibility environments. Most locations are operated by franchisees, with a consistent emphasis on quality and operational support.

A key milestone in the company’s evolution has been the recent wave of new franchise agreements and store openings, which underscore a robust growth posture. Juice It Up! continues to seek new franchise and real estate partners to support its ongoing expansion. The company’s established reputation, adaptable formats, and active development pipeline make it a credible and attractive tenant for a diverse range of retail properties.