Maui Wowi Hawaiian Coffees & Smoothies

Maui Wowi Hawaiian Coffees & Smoothies is a specialty beverage chain known for serving Hawaiian coffees and fruit smoothies in a laid-back, tropical-themed setting. The company started in 1982 as a single smoothie stand in Salt Lake City, Utah, founded by entrepreneurs who wanted to bring the flavors of Hawaii to the mainland. Over the years, Maui Wowi expanded steadily through franchising, building a reputation for flexibility in how and where it operates.

A major milestone came in July 2015, when Maui Wowi was acquired by Kahala Brands, a prominent quick-service restaurant group. This acquisition provided the brand with greater resources and operational support, helping it refine its franchise model and accelerate growth. As of November 2025, Maui Wowi operates about 200 locations across the United States. Its stores can be found in a variety of settings, including airports, shopping malls, college campuses, and event venues, with formats ranging from permanent retail spaces to mobile carts and kiosks.

In the past five years, Maui Wowi has focused on expanding its presence in major metropolitan areas and high-traffic environments. The brand has placed particular emphasis on growth in California, Texas, Florida, Arizona, Colorado, and Nevada. By actively seeking new franchisees and locations, Maui Wowi continues to adapt to changing consumer patterns and retail landscapes. Its ability to operate in both traditional and nontraditional spaces, combined with the backing of Kahala Brands, positions Maui Wowi as a credible and adaptable tenant for a wide range of commercial properties.