Smoothie King

Smoothie King is a well-established quick-service restaurant brand specializing in custom-blended smoothies and health-focused snacks. The company began in 1973 as a single juice bar in New Orleans, introducing a concept that would help define the smoothie retail category in the United States. Over the decades, Smoothie King has grown steadily, and as of November 2025, operates more than 1,200 locations across the United States and in select international markets, including South Korea, Grand Cayman, and Trinidad. The company’s headquarters are now in Dallas, Texas, reflecting its evolution from a regional player to a national and international presence.

A significant milestone in the brand’s history was the launch of its first franchise in 1989, which set the stage for the broad expansion that followed. In the past five years, Smoothie King has accelerated its growth, entering new markets such as Utah, Minnesota, and Manhattan, New York. The brand is actively pursuing both traditional storefronts and non-traditional venues, including airports and universities, which has contributed to its growing footprint and adaptability in diverse settings.

Smoothie King’s menu has evolved alongside its expansion. In 2025, the company introduced the Power Eats menu nationwide, adding high-protein toasts and protein boxes to complement its signature smoothies. This move reflects a broader commitment to supporting healthy, active lifestyles and has helped drive continued sales growth and franchise interest.

The company’s growth strategy remains ambitious. In the third quarter of 2025 alone, Smoothie King secured commitments for over 30 new stores, with a strong focus on priority markets such as New York, Utah, Minnesota, Texas, California, and Florida. More than half of recent franchise agreements have been signed by first-time operators, indicating the brand’s appeal to new business owners. A recent strategic investment from Main Post Partners in 2025 is expected to further accelerate development and innovation across the system.

Smoothie King’s scale, brand recognition, and willingness to operate in a variety of formats make it a flexible and attractive tenant for a wide range of commercial real estate settings. The company’s consistent expansion, menu innovation, and ability to enter new markets have reinforced its reputation as a reliable and forward-looking retail partner.