Baskin Robbins

Baskin-Robbins is a renowned name in the world of specialty ice cream, celebrated for its '31 flavors' concept and a lively retail presence. Founded in 1945 in Glendale, California, by Burt Baskin and Irv Robbins, the brand quickly gained popularity by offering a wide variety of flavors and a welcoming store atmosphere. Baskin-Robbins pioneered franchising early on, which enabled rapid expansion across the United States and internationally by the 1970s.

As of July 2021, Baskin-Robbins operates 8,160 stores in 35 countries, with a strong foothold in the U.S. and Asia. The brand continues to innovate with new flavors and seasonal offerings, while also expanding its reach through co-branded locations with Dunkin'. Since becoming part of Inspire Brands in 2020, Baskin-Robbins has benefited from enhanced operational resources and market reach, thanks to its association with other well-known brands like Dunkin', Arby’s, and Sonic.

The company is headquartered in Canton, Massachusetts, and offers a mix of traditional ice cream parlors and modern, flexible store formats. For commercial real estate professionals, Baskin-Robbins is an attractive tenant due to its extensive scale, strong brand recognition, and adaptable store formats. The brand is actively expanding in select U.S. and international markets, focusing on high-traffic suburban and urban areas, non-traditional venues, and delivery partnerships. This strategic growth approach ensures Baskin-Robbins remains a significant player in the competitive quick-service restaurant industry.