Cru’ – A wine Bar

Cru' is a specialized wine bar concept that offers a unique wine-centric dining and beverage experience. The brand is an independent entity, operating within the casual dining and wine bar segment of the restaurant and hospitality industry. As of November 2025, Cru' has established a notable presence in the United States, particularly in Texas, with operations in the Dallas-Fort Worth metropolitan area and Grapevine. A key location for Cru' is at the DFW International Airport Terminal D, which highlights the brand's strategic focus on high-traffic commercial real estate, catering to both leisure and business travelers.

Over the past five years, Cru' has demonstrated active expansion efforts, as evidenced by job postings for management and server positions across multiple markets. This hiring activity, particularly in Texas, indicates the brand's commitment to growth and development in metropolitan areas. The company's business model revolves around offering an upscale casual dining experience with a strong emphasis on wine service, food pairings, and sommelier expertise. This approach allows Cru' to compete effectively in a niche market that values curated wine selections and elevated dining experiences.

Although specific details about the total number of locations and the founding year are not publicly available, Cru' continues to operate actively and is expanding its footprint. The brand's focus on premium real estate locations and its presence in major transportation hubs underscore its strategic positioning within the competitive wine bar and upscale casual dining market.