Rosa Mexicano

Rosa Mexicano is a well-established Mexican restaurant group with a reputation for serving authentic cuisine in lively, contemporary settings. The company began in 1984 when Josefina Howard opened the first location in Midtown Manhattan, introducing New York diners to regional Mexican flavors and a distinctive tableside guacamole experience. This founding story set the tone for a brand that combines genuine hospitality with a festive atmosphere.

Over the years, Rosa Mexicano expanded beyond its original home, opening restaurants in several major cities and building a loyal following among both locals and visitors. One notable milestone in its history was the move into markets outside New York, which helped establish the brand as a recognized name in urban dining. As of November 2025, Rosa Mexicano operates ten locations across the United States, with a focus on high-traffic retail districts and urban centers.

In the past five years, the company has actively pursued growth in cities known for strong tourism and business travel, including Chicago, Dallas, Atlanta, San Francisco, and Las Vegas. This expansion reflects a strategic shift toward mixed-use developments and lifestyle centers, where Rosa Mexicano’s flexible restaurant formats can serve a wide range of dining occasions—from casual meals to private events. The brand’s adaptability and commitment to quality have helped it maintain credibility in competitive markets.

Rosa Mexicano’s restaurants are designed to appeal to diverse clientele, featuring open kitchens, vibrant bars, and event spaces that support both everyday dining and special gatherings. The company remains privately held under Mexican Restaurants Inc., with its headquarters in New York. Its ongoing investment in culinary innovation and guest experience positions Rosa Mexicano as a dependable anchor for retail and mixed-use projects, offering both stability and appeal in today’s evolving restaurant landscape.