Brazil Bronze Glow Bar

Brazil Bronze Glow Bar, based in New York City, is a prominent name in the luxury sunless tanning industry. Since its inception in 2002, the company has set the standard for high-quality, natural-looking spray tans. The flagship location in Manhattan quickly became a favorite among celebrities and beauty enthusiasts seeking a safe alternative to traditional UV tanning. The Brazil Bronze Spray Tan is particularly renowned for its flawless finish and has contributed significantly to the company's reputation.

Over the years, Brazil Bronze has expanded its offerings beyond in-person services. It now provides a range of proprietary sunless tanning products and has developed a professional training program for estheticians and spa owners. This approach has allowed the company to extend its influence through a network of certified partner salons across the United States, even though it has not pursued additional corporate-owned locations. Instead, Brazil Bronze has focused on growing its brand through strategic partnerships and a robust e-commerce platform.

As of November 2025, Brazil Bronze operates its single flagship Glow Bar in New York City, while its partner salon network continues to thrive nationally. The company's commitment to innovation is evident in its emphasis on clean ingredients and advanced application techniques, which appeal to a discerning clientele. Under the leadership of founder and CEO Joy Romano, Brazil Bronze remains a trusted leader in the sunless tanning sector, known for its upscale service and ability to attract repeat customers in high-end retail and spa environments.