Storrs is a village in the town of Mansfield within eastern Tolland County, Connecticut, United States. It is home to the University of Connecticut and the Connecticut Repertory Theater.

Last fall, the entry of the first co-branded location in the Storrs Center, near the UConn campus, offering the best of Bruegger's Bagels' fresh-baked goodies and freshly squeezed Jamba Juice produced quite a stir and proved to be an instant hit. Bruegger’s Bagels’ President Paul Carolan said, “It became clear that our brands complement each other very well with our mutual focus on freshness and authenticity, and that this partnership offers a way for both brands to extend their reach.”

The novelty of the co-branded store of two big names in the realm of fresh health foods matches the prevailing desire for a healthy lifestyle. The Storrs area is greatly benefitting from the presence of this new store, not only because of the fresh foods and beverages being offered to its residents but also because of benefits to the local economy, such as employment and taxes.

Jamba Juice and Bruegger’s Bagel are planning to open their first co-branded location in September with six Bruegger’s Bagels bakeries and three Jamba Juice stores.

Jamba Juice has become the by-word for great tasting healthy green drinks. It is known for its bold and innovative concoctions of delicious and nutritious juice drinks, mixing fruits and fresh ingredients. It was founded in 1990 and is a leading restaurant retailer of better-for-you specialty beverage and food offerings, such as hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of March 31, 2015, there were 805 Jamba stores system-wide in the United States of which 259 are company owned and the rest are franchised operated. Jamba is active in the fight against childhood obesity and is a sponsor of the “Team Up for a Healthy America.” Know more about this advocacy at www.myhealthpledge.com. Jamba Juice lovers can find out more about the company, its food and drink lineup, other offerings and promotions by visiting the Jamba Juice website at www.jambajuice.com or by calling Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Bruegger’s Bagels, which has been known for its authentic New York style bagels and signature egg sandwiches, also offers premium coffee blends, specialty sandwiches, paninis, salads, carb friendly wraps, deli style sandwiches, soups, desserts, and original Vermont cream cheese in a variety of flavors. It holds the Guinness world record for creating the World’s Largest Bagel, which was baked in New York in 2004. The company operates 290 Bruegger’s Bagels bakeries in North America. It is active in supporting charitable causes both locally and nationally. Its parent company, Groupe Le Duff, SA, is the world’s second largest company in the bakery and café business. It was founded in 1983 and headquartered in Dallas, Texas.