10 Spot/ Madrag

10 Spot / Madrag is a value-focused women’s fashion retailer that specializes in plus-size and junior apparel, accessories, and footwear at low price points. Stores emphasize fast-changing fashion, with frequent deliveries of trend-driven tops, dresses, denim, loungewear, and clubwear geared toward younger shoppers who are highly price conscious but want current looks and extended sizing. Across online marketplaces, the brand is consistently positioned in the discount and off-price specialty apparel space, with an emphasis on full outfits that are affordable for everyday wear and nightlife.

The business grew out of a New York family apparel operation that started as small neighborhood stores and gradually shifted into a junior and plus-size specialty concept under the 10 Spot and Madrag names. While the company does not publish an official founding date, public job postings and long-running store reviews show that the brand has been active since at least the early 2000s. Through the 2010s it expanded across working-class and multicultural trade areas, particularly in enclosed malls and larger open-air retail centers, while sharpening its focus on plus-size assortments and clubwear to stand apart from broader off-price chains.

As of December 2025, the company does not disclose a verified store count, and it does not maintain a public store locator or formal corporate profile. Even so, tenant rosters, job listings, and mapping data indicate that 10 Spot / Madrag operates a multi-state brick-and-mortar footprint that includes New York, New Jersey, Pennsylvania, Florida, Texas, and nearby markets. Its locations tend to be inline spaces in enclosed malls, neighborhood centers, and community shopping centers that draw steady everyday traffic from value-oriented shoppers.

Over roughly the last five years, 10 Spot / Madrag has appeared to focus on refining and rotating its store base rather than chasing a rapid coast-to-coast rollout. The brand has selectively added or backfilled units in existing and adjacent markets, often in secondary and tertiary mall environments or in community centers with other value-driven tenants. Expansion has followed established retail corridors, with the company leaning into dense working-class and multicultural neighborhoods where price, size range, and trend relevance are critical to apparel performance.

For landlords, brokers, and developers, 10 Spot / Madrag functions as a regional soft-goods tenant that can help fill small to mid-size apparel spaces in older malls and open-air centers that still serve strong everyday traffic. The chain’s focus on fast fashion at low price points, combined with its emphasis on plus-size and junior customers, allows it to draw consistent visits from shoppers who may not be fully served by broader national fashion brands. Although corporate contact details, prototype disclosures, and financial reporting are limited in the public domain, the retailer’s ongoing hiring and leasing activity point to a resilient, value-focused operator that continues to find opportunities in core working-class markets rather than in higher-end lifestyle projects.