100 Montaditos

100 Montaditos is a Spanish restaurant concept centered on small, made-to-order sandwiches, beer, wine and classic tapas. The menu is built around “montaditos,” bite-sized sandwiches sold at accessible prices, which encourages sharing and longer social visits. The atmosphere is casual and lively, with a bar component that supports both food and beverage sales throughout the day and into the evening. Locations trade successfully in streetfront settings, high-footfall retail corridors and inline space within shopping centers, where they help activate common areas and complement other food and beverage offerings.

The brand was created in 2000 in Huelva, Spain, by Restalia Grupo de Eurorestauración. Restalia designed 100 Montaditos as a repeatable, scalable format based on a standardized lineup of 100 numbered sandwich combinations. Within its first decade the concept moved from a local idea to a national chain, growing into one of Spain’s most recognizable casual dining brands. A key milestone came in the early 2010s, when the chain surpassed 200 locations in Spain and began opening abroad. That period marked its first entries into Italy, Portugal, the United States and several Latin American markets, using a mix of corporate stores and franchised units.

As of February 2024, Restalia operates roughly 350 restaurants globally across its portfolio, with 100 Montaditos as its flagship and largest brand. The majority of those units are in Spain, where the chain has built dense clusters in major cities and tourist destinations. Over the last five years, 100 Montaditos has shifted from being primarily a domestic success story to a platform for broader international growth. Restalia has concentrated new-unit development in Spain while adding selected sites in Italy, Portugal, the United States, Mexico and Colombia. Most of this growth has come through franchised partners that understand their local markets and can build small networks of stores.

In the United States, 100 Montaditos has evolved its model to fit local expectations while preserving its core identity of 100 sandwich combinations. American locations feature counter ordering, shared plates and beer specials, but the brand has adjusted its flavor profiles, promotions and design language to connect with U.S. guests. Units are typically placed in dense urban districts, entertainment areas and neighborhood centers with strong evening and weekend traffic. The current U.S. presence is modest compared with Spain, but it functions as a test bed for menu innovation, branding and site selection strategies that can be replicated as the brand scales.

Over the past five years, 100 Montaditos has also invested in brand refreshes and digital tools. Restalia has updated store imagery and introduced improved ordering technology, including digital channels that support higher throughput during peak periods. At the same time, the core appeal of the concept has remained consistent: a wide variety of low-ticket items, a strong beer component and a relaxed social setting that works for both locals and tourists.

For landlords, brokers and developers, 100 Montaditos offers a compact, flexible restaurant format with a well-known European brand behind it and a franchisor committed to expansion. Units fit comfortably into high-street locations, mixed-use projects, travel and tourist zones and busy neighborhood centers. Because the concept is built around value pricing, sharable food and alcohol sales, it tends to generate evening and weekend traffic and can help anchor social and entertainment-focused merchandising plans. Restalia’s stated strategy is to keep 100 Montaditos in growth mode internationally while reinforcing its leadership position in Spain, largely through franchised development in priority markets across Europe and the Americas.