A/X Armani Exchange

A|X Armani Exchange is the casual fashion brand within the Giorgio Armani group, offering men’s and women’s apparel, denim, outerwear, accessories and watches with a contemporary, urban look at more accessible price points than the flagship luxury line. As of December 2024, the brand operates around 200 locations worldwide across full‑price stores, outlets, and select shop‑in‑shop formats, supported by a global e‑commerce platform.

Founded in 1991 by Giorgio Armani, Armani Exchange was created to speak to a younger, style‑driven customer, originally with a strong focus on the United States. The line translated Armani’s clean, modern aesthetic into a more relaxed, logo‑forward expression that could live in casualwear and everyday street fashion. A notable milestone in the brand’s history has been its evolution from a small U.S. concept into a fully global chain integrated into the broader Armani retail network, while keeping creative direction tied closely to the Milan studio.

Over the past five years, Armani Exchange has concentrated on strengthening its presence in major international cities and high‑profile retail environments rather than chasing rapid store count growth. The brand has continued to open and refurbish locations in markets such as New York, London, Dubai and key Asian cities, and has expanded its outlet footprint in destinations that capture tourism and cross‑border shopping. This period has also seen a more coordinated approach to digital channels and social media, pairing a recognizable store experience with an online platform that keeps the brand visible to younger shoppers.

For landlords, brokers and developers, Armani Exchange brings a globally known fashion name with a track record in high‑street, enclosed mall and designer outlet settings. Stores typically function as strong specialty anchors, drawing consistent traffic with a broad assortment that encourages repeat visits across seasons. The brand’s disciplined expansion strategy favors prominent, fashion‑oriented corridors, Tier‑1 malls, designer outlet centers and tourism‑driven districts, where it can sit comfortably alongside other premium and aspirational retailers.

Within Giorgio Armani S.p.A., a privately held company founded in 1975 and headquartered in Milan, Armani Exchange is one of several key retail formats, alongside Giorgio Armani and Emporio Armani. This group backing provides financial stability, design credibility and long‑term brand equity, while allowing A|X to maintain a distinct, youth‑focused positioning. For owners and leasing teams, the result is a tenant that combines international brand recognition with a flexible format that adapts well to both flagship urban streets and high‑performing regional and outlet centers.