Abercrombie Kids’ Store

Abercrombie Kids is the children’s brand of Abercrombie & Fitch Co., offering casual clothing and accessories for boys and girls that closely follow the look of the adult line in age‑appropriate fits. The stores focus on denim, knits, outerwear, loungewear and seasonal collections with a modern, casual American style, and sell through mall locations, select street stores and a large e‑commerce business. The kids banner operates as part of Abercrombie & Fitch’s broader omnichannel platform, sharing design, sourcing and distribution while concentrating on elementary and middle‑school ages.

The concept launched in 1998 as an extension of the revitalized Abercrombie & Fitch brand, which had shifted in the 1990s toward casual apparel for teens and young adults. Abercrombie & Fitch created Abercrombie Kids to serve younger siblings of its core teen shoppers and to bring customers into the portfolio earlier in their lives. Within about a year of launch, Abercrombie & Fitch, including the new kids concept, operated roughly 250 stores nationwide and surpassed $1 billion in sales, signaling that kids had quickly become a meaningful part of the overall business.

As of February 2022, Abercrombie & Fitch reported operating 224 combined Abercrombie & Fitch and Abercrombie Kids stores worldwide, reflecting several years of trimming and remixing the fleet to concentrate on stronger locations and digital growth. The company does not separately disclose the exact number of kids stores, but Abercrombie Kids remains a distinct brand in the portfolio and on the website, with kids shops most often co‑located with or adjacent to adult Abercrombie stores in regional malls and key urban areas. New physical locations tend to appear where the parent brand is reinforcing its presence rather than in completely new markets.

Over roughly the last five years, Abercrombie Kids has evolved alongside its parent toward a more inclusive and less logo‑driven approach. The assortment leans into comfort, everyday outfits and school‑ready looks instead of heavy branding. Marketing emphasizes confidence and day‑to‑day life for kids, reflecting a clear break from the more provocative tone associated with earlier eras of the parent company. The kids business is tightly integrated with Abercrombie & Fitch’s digital ecosystem, including direct‑to‑consumer shipping, buy‑online‑pick‑up‑in‑store and loyalty programs that link stores and e‑commerce.

For landlords, brokers and developers, Abercrombie Kids brings a recognizable specialty apparel name backed by a long‑established, publicly traded parent with global reach. Units are typically inline spaces in top‑tier regional malls, outlet environments and open‑air lifestyle centers, and they often sit alongside an adult Abercrombie store to create a stronger family draw and larger combined footprint. After a period of rationalizing underperforming locations, the portfolio is positioned for measured growth in high‑productivity sites where strong co‑tenancy and omnichannel services can support steady, repeat kids apparel traffic.