Adidas

Adidas is a global athletic brand that designs, makes, and sells footwear, apparel, and accessories for sports and everyday wear. It operates under the adidas and Reebok names, with a strong presence in categories like running, football, training, and basketball. The company sells through a mix of wholesale partners and its own direct-to-consumer channels, including e‑commerce and a large network of branded stores, outlets, and shop‑in‑shops around the world.

The brand began in 1949 in Herzogenaurach, Germany, when Adolf “Adi” Dassler officially registered the adidas name and introduced the now‑iconic three‑stripes mark. Over the decades, the company built its reputation on performance innovation and global sport, becoming one of the most recognized sportswear names worldwide. A major milestone came with its public listing and expansion into North America and Asia, which helped transform it into a multi‑billion‑euro business with a broad product and market footprint.

As of December 2024, adidas operates about 2,400 stores globally, including flagship locations, Brand Centers, Originals stores, and factory outlets. The company is headquartered in Herzogenaurach, with regional offices including adidas America in Portland, Oregon. In recent years, adidas has focused on strengthening its direct‑to‑consumer business, investing in flagship experiences in major cities and upgrading its outlet presence in key markets.

Over the last five years, the brand has sharpened its focus on North America, Greater China, Western Europe, and select emerging markets, while also prioritizing global tourist gateway cities and premium outlet centers. It has modernized flagship stores and improved outlet productivity, signaling a strategy of selective, high‑impact physical retail growth rather than broad unit expansion. This approach supports demand for well‑located, high‑visibility spaces in top urban streets, leading malls, and outlet centers where the brand can stand out and drive traffic.

Adidas remains one of the world’s largest sportswear companies, with strong brand recognition and a multi‑format retail strategy that gives landlords and developers a clear, established partner for athletic and lifestyle retail in major markets.