Adidas

Adidas AG is a global leader in the design and manufacture of sportswear, footwear, and accessories, headquartered in Herzogenaurach, Bavaria, Germany.

1. History & Origins: Founded by Adolf 'Adi' Dassler in 1949 after a split from his brother Rudolf, who went on to create Puma, Adidas traces its roots to the Dassler Brothers Shoe Factory established in 1924. The company revolutionized athletic footwear, notably providing spiked shoes to Jesse Owens for the 1936 Olympics, which helped cement its reputation among elite athletes[1][5].

2. Corporate Structure & Growth: Adidas is a publicly traded company (FWB: ADS) and Europe’s largest sportswear manufacturer, second globally only to Nike. The company operates worldwide, with products manufactured in numerous countries, primarily across Asia. Adidas previously owned Reebok (2006–2021) and currently owns Runtastic, a fitness technology firm[3][1].

3. Products & Store Concepts: Adidas offers a diverse portfolio including sportswear, lifestyle apparel, athletic and casual footwear, accessories, and sports equipment. Its retail concepts range from flagship stores in major cities to factory outlets and specialty stores focused on innovation and sustainability. The iconic three-stripe logo, acquired in 1952, is a hallmark of the brand[1][4].

4. Financials & Scale: As of 2024, Adidas reported annual revenues of approximately €23.7 billion and employs over 62,000 people worldwide. The company’s market capitalization is estimated at $34.4 billion, reflecting its robust global presence and brand value[1][3][4].

5. Industry Position & Expansion: Adidas continues to expand its retail footprint, targeting urban centers and high-traffic retail corridors. Its strategic focus includes sustainability, digital innovation, and direct-to-consumer channels. The company’s expansion plans prioritize North America, Asia-Pacific, and emerging markets, with ongoing investments in flagship and concept stores[4].