American Deli

Overview: American Deli is a privately held quick-service restaurant chain specializing in American-style deli fare, including wings, subs, gyros, and fried rice. Founded in Atlanta, Georgia, American Deli has grown from a single location in 1989 to over 200 stores across the Southeastern United States as of 2024. The brand is known for its casual, counter-service format and diverse menu that appeals to a broad demographic, particularly in urban and suburban markets.

Products: The core menu features made-to-order hot wings with a variety of sauces, Philly cheesesteaks, burgers, fried and grilled fish, gyros, fried rice, and fresh salads. Sides include seasoned fries, onion rings, and fried okra. American Deli’s signature item is its wings, which are available in multiple portion sizes and flavors. The menu is designed for both dine-in and takeout, with a focus on value and speed of service.

Market Position: American Deli occupies a niche between traditional fast food and full-service casual dining, targeting value-conscious consumers seeking flavorful, freshly prepared meals. The chain competes with other regional brands such as Wingstop, Zaxby’s, and Checkers, as well as national QSRs. Its urban-focused growth strategy and diverse menu have enabled it to build a loyal customer base, particularly among younger and multicultural diners in the Southeast.

Growth: Since its founding in 1989, American Deli has expanded steadily through franchising. As of November 2025, the company operates more than 200 locations in Georgia, Alabama, Florida, South Carolina, North Carolina, Mississippi, and Texas. The brand continues to seek franchise partners and new markets, with a focus on high-traffic retail centers and urban corridors. Recent years have seen new store openings in Texas and the Carolinas, reflecting ongoing regional expansion.

Real Estate: American Deli stores are typically located in shopping centers, strip malls, and urban retail corridors. Preferred store formats range from 1,200 to 2,000 square feet, with a focus on end-cap or inline spaces offering strong visibility and access. The company targets sites with high daytime population, strong traffic counts, and proximity to residential neighborhoods, schools, and major employers. Franchisees are supported with site selection, lease negotiation, and build-out guidance. The company does not require drive-thru service but values ample parking and easy ingress/egress.