American Signature Home

American Signature Home is part of American Signature, Inc., a long‑running furniture retailer owned by Schottenstein Stores Corporation. The company operates the American Signature Furniture and Value City Furniture brands, which focus on living room, bedroom, dining, and accent furniture, along with mattresses and home décor. Stores are designed as full‑line home furnishings destinations that offer value‑oriented, in‑stock assortments for everyday residential customers.

The business traces its origins to 1948 in Columbus, Ohio, when the Schottenstein family began selling furniture within the Value City department store chain. Over time, the furniture side of the business grew into its own platform. In 1995, the American Signature furniture brand was introduced inside Value City Furniture stores as a proprietary product line. American Signature, Inc. was established as a standalone furniture company in 2002, separating the furniture operations from the broader department store interests, and the first American Signature Furniture store opened in Nashville in 2003. That shift marked a key milestone, moving the company from in‑store departments to a focused, multi‑banner furniture retailer with its own real estate strategy.

For many years the company steadily expanded across the East Coast, Midwest, and Southeast, growing into a sizable regional chain. As of November 2024, American Signature, Inc. operated roughly 120 stores across those regions under the American Signature Furniture and Value City Furniture names. Locations typically occupy large‑format boxes with significant showroom visibility and back‑of‑house space to support same‑day or quick delivery over a wide trade area. These footprints often function as traffic drivers within power centers and regional shopping corridors, anchoring multi‑tenant projects and helping to fill larger boxes that are difficult to re‑tenant with smaller users.

Over the last five years, the company has shifted from a primarily growth‑oriented posture to one focused on stability and restructuring. After an extended period of expansion, the combination of softer housing turnover, weaker discretionary spending, higher costs, and tariffs placed pressure on the business. In late 2025, American Signature, Inc. filed for Chapter 11 protection in the District of Delaware. The restructuring centers on closing underperforming stores, liquidating inventory at those locations, exiting the Columbus headquarters, and reducing debt while evaluating a sale of substantially all assets to ASI Purchaser LLC, an entity affiliated with the Schottenstein interests.

As of November 2024, the company still maintained a meaningful multistate footprint and continued to operate both its brick‑and‑mortar stores and e‑commerce channels. The current plan is to retain a more focused group of core locations while shedding weaker units, rather than pursuing new store growth in the near term. For owners, brokers, and developers, this means American Signature Home and its sister banners continue to function as recognizable, traffic‑driving furniture anchors in select markets, even as the overall portfolio contracts. The ongoing process is likely to return a number of large, second‑generation boxes to the market while reinforcing the brand’s presence in trade areas where stores remain part of the long‑term strategy.