America’s Mattress

Overview: America’s Mattress is a prominent retail chain specializing in mattresses and sleep accessories, operating across the United States. The brand is known for its extensive network of locally owned and operated stores, offering a wide selection of products from leading manufacturers. America’s Mattress is closely affiliated with Serta, one of the largest mattress producers in the world, and often serves as Serta’s exclusive retail partner in many markets. The company’s business model emphasizes local ownership, customer service, and community engagement, positioning itself as a trusted destination for sleep solutions.

Products: America’s Mattress stores primarily offer mattresses from Serta, including popular lines such as Perfect Sleeper, iComfort, and iSeries. In addition to mattresses, the stores carry adjustable bases, bed frames, pillows, mattress protectors, and other sleep accessories. The product assortment is designed to cater to a wide range of customer preferences and budgets, from entry-level models to premium, technologically advanced sleep systems. Many locations also provide financing options and delivery services to enhance the customer experience.

Market Position: America’s Mattress holds a significant position in the U.S. mattress retail sector, leveraging its partnership with Serta to differentiate itself from competitors. The brand operates as a network of independent franchisees, each serving local communities with tailored product offerings and personalized service. This decentralized structure allows America’s Mattress to maintain flexibility and responsiveness to local market conditions. The company competes with national chains such as Mattress Firm and Sleep Number, as well as regional and online retailers, by emphasizing its local roots and exclusive Serta products.

Growth: Since its inception, America’s Mattress has expanded steadily through franchising, with over 150 locations nationwide as of 2025. The company’s growth strategy focuses on opening new stores in underserved markets and supporting existing franchisees with marketing, training, and operational resources. America’s Mattress has adapted to changing consumer preferences by incorporating online sales channels and enhancing its digital presence. The brand continues to seek opportunities for expansion, particularly in suburban and mid-sized urban markets where demand for quality sleep products remains strong.

Real Estate: America’s Mattress stores typically occupy retail spaces ranging from 3,000 to 6,000 square feet, often located in shopping centers, strip malls, or freestanding buildings with high visibility and easy access. The company prioritizes sites with strong traffic counts, ample parking, and proximity to complementary retailers such as furniture stores and home improvement centers. Real estate decisions are made at the franchise level, with support from the corporate team in site selection, lease negotiation, and store design. America’s Mattress is actively seeking new locations in growth markets and welcomes site submissions from brokers and landlords.