Another Broken Egg Cafe

Overview: Another Broken Egg Cafe is a leading upscale breakfast, brunch, and lunch restaurant chain specializing in Southern-inspired cuisine and chef-driven innovation. Founded in 1996 in Old Mandeville, Louisiana, the brand has grown rapidly, now operating over 105 locations across 17 states, with nearly 100 more in development. The company is recognized for its elevated dining experience, full bar, and warm hospitality, making it a popular gathering spot for guests of all ages.[1][2][3][4]

Products: The menu features a blend of classic breakfast favorites and creative brunch dishes, including gluten-friendly, vegetarian, and kid-friendly options. Signature items include shrimp and grits, lobster and brie omelets, and spiked cold brews. The cafes offer a full bar with handcrafted cocktails and mocktails, setting them apart from typical breakfast chains. The focus on premium ingredients and culinary creativity has earned the brand a loyal following and industry accolades.[1][2][6]

Market Position: Another Broken Egg Cafe is positioned as an upscale, daytime-only dining concept, targeting guests seeking a premium brunch experience. The brand is consistently ranked among the fastest-growing breakfast and brunch chains in the U.S., appearing on Entrepreneur’s Franchise 500 and Franchise Times’ Top 400 lists. Its chef-driven approach, full bar, and Southern hospitality differentiate it from competitors in the casual dining segment.[2][3][5]

Growth: The company is in a significant expansion phase, with over 100 locations open and nearly 100 more in the pipeline. Recent growth initiatives include entering new markets such as Southern California, with the first San Diego County location opening in early 2026 and plans for additional units in the region. The executive team, led by President & CEO Jorge Salvat, is focused on operational excellence, franchisee support, and brand innovation to sustain rapid growth.[2][3][5][7]

Real Estate: Another Broken Egg Cafe targets high-visibility, high-traffic locations in suburban and urban markets, often in lifestyle centers or end-cap spaces. Typical cafes range from 3,500 to 4,000 square feet, with a preference for sites offering ample parking and patio seating. The company seeks locations with strong daytime populations, high median incomes, and co-tenancy with complementary retailers. Real estate decisions are supported by a dedicated development team and a robust franchise recruitment process.[1][2][3][5]