Anytime Fitness

Overview: Anytime Fitness is the world’s largest fitness franchise, known for its 24/7 gym access and a global network of over 5,500 clubs in more than 40 countries. Founded in 2002 in Cambridge, Minnesota, the company has grown rapidly by offering a convenient, accessible, and community-focused gym experience. Its parent company, Self Esteem Brands, merged with Orangetheory Fitness in 2024 to form Purpose Brands, further expanding its reach and resources.

Products: The core offering is a 24/7-access gym with state-of-the-art equipment, personal training, and digital coaching. Membership includes access to all Anytime Fitness locations worldwide, personalized fitness plans, and holistic health services. The brand also provides group classes, wellness programs, and a proprietary app for tracking workouts and progress. Franchisees benefit from robust support, marketing, and operational systems.

Market Position: Anytime Fitness holds a dominant position in the fitness industry, consistently ranking as a top global franchise. Its unique selling proposition is round-the-clock access, which appeals to a broad demographic, including busy professionals and shift workers. The brand’s international presence and affordable membership model have made it a leader in both mature and emerging markets. The 2024 merger with Orangetheory Fitness created a combined entity with over 7,000 locations and $3.5 billion in annual sales, solidifying its status as a powerhouse in the fitness sector.

Growth: Since its inception, Anytime Fitness has demonstrated strong growth through franchising. The company reached 1,000 clubs by 2012 and surpassed 5,500 by 2024. The merger with Orangetheory Fitness accelerated expansion, particularly in North America, Europe, and Asia-Pacific. The brand continues to target new markets and innovate with digital fitness solutions and wellness offerings. Franchisees typically reach break-even within three months, and the company is actively seeking new partners in key growth regions.

Real Estate: Anytime Fitness locations typically range from 4,000 to 7,000 square feet and are situated in retail centers, strip malls, and mixed-use developments. The company prefers high-visibility sites with strong co-tenancy, ample parking, and easy access. Real estate decisions are supported by a dedicated team that assists franchisees with site selection, lease negotiation, and build-out. The brand’s flexible footprint allows it to adapt to various market conditions and property types, making it an attractive tenant for landlords and developers.