Apricot Lane Boutique

Apricot Lane Boutique is a franchised women’s fashion retailer made up of locally owned boutiques that sell apparel, accessories, and gifts. Each store carries a curated mix of on‑trend styles that turns over frequently, so locations can respond quickly to what customers are buying while still feeling like a neighborhood boutique. Because every boutique is independently owned, operators have room to adjust assortments, price points, and store personality to fit their market, within an established national brand.

The concept is part of Country Visions, Inc., a retail and franchising company founded in 1991 by Ken Petersen in Vacaville, California. Apricot Lane Boutique emerged in the mid‑2000s as Country Visions’ flagship franchise brand and has grown through franchised locations rather than corporate stores. A notable early milestone came by 2010, when the brand had already scaled to several dozen units and established itself as a repeatable soft‑goods tenant for shopping centers across multiple regions.

As of June 2024, Apricot Lane Boutique operates about 90 locations across the United States. The chain’s footprint extends across California, Texas, Florida, the Midwest, the Southeast, and a range of college towns and suburban communities. Stores generally occupy small to mid‑size inline spaces that function well in lifestyle centers, power centers, open‑air regional centers, and select enclosed regional malls. The boutiques often lean on social media, live selling, and in‑store events to generate traffic, which can help activate common areas and support other retailers. Many locations have hands‑on owners who treat the store as a community hub, hosting styling events, local fundraisers, and seasonal launches that bring repeat visits.

Over roughly the last five years, Apricot Lane has continued to expand through franchising without a shift toward large‑format or corporate prototypes. The brand actively markets new franchise opportunities and highlights open territories in multiple regions, supported by a franchise development team that assists with site selection, lease negotiation, and store openings. Recent growth has placed more emphasis on strong suburban trade areas, open‑air and lifestyle projects, and well‑performing regional markets, rather than relying on enclosed malls alone.

For landlords, brokers, and developers, Apricot Lane Boutique offers a recognizable national name paired with local ownership, moderate space needs, and a fashion concept that brings frequent merchandise newness. Its ongoing franchise recruitment and focus on suburban and lifestyle environments signal a continued appetite for new sites, particularly in centers that benefit from experiential retail and soft‑goods tenants that engage closely with their communities.