Aspen Fitness Clubs

Overview: Aspen Athletic Clubs is a regional fitness chain headquartered in Des Moines, Iowa, serving the greater Des Moines metropolitan area. The company has established itself as a leading provider of full-service fitness facilities, offering a wide range of amenities and programming for individuals and families. Aspen Athletic Clubs has been recognized for its modern equipment, group fitness classes, and commitment to community wellness initiatives.

Products: Aspen Athletic Clubs offers a comprehensive suite of fitness services, including state-of-the-art cardio and strength training equipment, group exercise classes (such as yoga, cycling, HIIT, and Zumba), personal training, aquatics (indoor pools), basketball courts, racquetball, childcare, and wellness programs. Memberships are available for individuals, couples, and families, with flexible terms and access to all club locations. The clubs also provide amenities such as locker rooms, saunas, and smoothie bars.

Market Position: Aspen Athletic Clubs is one of the largest locally owned fitness chains in Iowa, with a strong brand presence in the Des Moines area. The company competes with national chains like Planet Fitness and Anytime Fitness, as well as local gyms. Aspen differentiates itself through its large, full-service facilities and a focus on community engagement, including hosting local events and supporting wellness education. The company has received positive reviews for its clean facilities and diverse class offerings.

Growth: Aspen Athletic Clubs has expanded steadily since its founding, growing to operate multiple locations throughout the Des Moines metro. The company has invested in facility upgrades and new programming to retain members and attract new demographics. While not currently expanding outside Iowa, Aspen has focused on enhancing member experience and retention. There is no evidence of recent acquisitions or mergers, and the company remains independently owned.

Real Estate: Aspen Athletic Clubs operates large-format fitness centers, typically occupying 30,000 to 60,000 square feet in suburban shopping centers or standalone buildings. The company seeks high-visibility sites with ample parking and proximity to residential neighborhoods. Real estate decisions are managed by a small in-house team, with occasional engagement of local brokers for site selection and lease negotiations. The company is not actively seeking new sites as of 2025, but remains open to strategic opportunities in the Des Moines area.