Assist-2-Sell

Assist-2-Sell is a real estate services company that operates as a discount real estate brokerage model, offering full-service residential real estate services at reduced commission rates compared to traditional brokerages. The company was established in 1997 and has built its business model around providing cost-effective alternatives for home sellers who want professional real estate services without paying traditional 5-6% commission structures.

OVERVIEW: Assist-2-Sell operates as a network of independently owned and operated real estate offices across multiple states in the United States. The company positions itself as a value-oriented alternative in the residential real estate market, targeting homeowners who are price-conscious but still desire professional representation during the buying and selling process. The franchise model allows local entrepreneurs to open Assist-2-Sell offices in their communities, creating a distributed network of real estate professionals operating under the Assist-2-Sell brand.

PRODUCTS AND SERVICES: The company offers comprehensive real estate services including home sales, buyer representation, market analysis, and property marketing. Assist-2-Sell advertises selling homes for significantly reduced fees, with marketing materials indicating fees as low as $2,995 for full-service representation. This contrasts sharply with traditional real estate brokerages that typically charge 5-6% commission on home sales. The company provides MLS listing services, professional photography, marketing support, and transaction coordination to both buyers and sellers.

MARKET POSITION: Assist-2-Sell operates in a competitive segment of the real estate industry that has grown substantially since the late 1990s. The discount brokerage model has gained traction as consumers have become more price-conscious and technology has reduced the barriers to entry in real estate services. The company competes with other discount brokerages, traditional full-service brokerages, and increasingly with technology-enabled platforms that offer flat-fee or reduced-commission models. Assist-2-Sell's primary competitive advantage is its established franchise network and brand recognition in the discount real estate services space.

GROWTH AND EXPANSION: Since its founding in 1997, Assist-2-Sell has expanded to multiple states with franchise locations operating in various markets. The company has maintained a presence in the real estate market through economic cycles, including the 2008 financial crisis and subsequent recovery. The franchise model has allowed for geographic expansion without requiring significant corporate capital investment. The company continues to operate franchise locations in states including New York, Florida, and other markets, though specific current store count and expansion plans are not publicly detailed.

REAL ESTATE OPERATIONS: As a real estate brokerage network, Assist-2-Sell's real estate strategy focuses on establishing local market presence through franchise partnerships. The company recruits real estate agents and brokers to operate under the Assist-2-Sell brand in their local markets. Each franchise location operates as a full-service real estate office, handling residential transactions, maintaining MLS access, and providing client services. The company's real estate model emphasizes efficiency and reduced overhead to support lower commission structures while maintaining profitability through transaction volume.