Assist-2-Sell

Assist-2-Sell is a North American residential real estate brokerage franchise built around a discounted full-service model. Its offices are independently owned and operated, and they work with home sellers and buyers in local markets while advertising commission savings compared with traditional full-commission firms. Franchisees offer full MLS exposure and agent representation, but present themselves as a value option for cost-conscious sellers who still want hands-on brokerage support. Local offices compete as standard neighborhood brokerages under variations of the name, such as Assist 2 Sell Buyers & Sellers Realty or Assist2Sell Full Service Realty.

The company was founded in 1987 in Reno, Nevada, by brokers Lyle Martin and Mary LaMeres-Martin. They created the concept after seeing an opening between traditional brokerages and for-sale-by-owner or limited-service models, aiming to retain full-service support while lowering the fee burden for sellers. Through the 1990s and early 2000s, the brand expanded beyond its Reno roots through franchising, reaching markets across the United States and into Canada. A key milestone in that period was the national rollout of its franchise program, which brought independent brokerages in secondary and tertiary markets under a single brand and shared marketing system.

As of December 2025, Assist-2-Sell operates as a dispersed franchise system rather than a centrally run branch network. The company does not publish a consolidated public office list, but active franchises appear across multiple states, including markets such as Wisconsin, Florida, Pennsylvania and South Carolina, along with selected Canadian locations. Each office typically runs a traditional residential brokerage format focused on resale housing, with some agents also handling light investment or small-scale commercial deals on a local basis. Because offices are independently owned, footprints tend to be small to mid-sized, with a presence that fits comfortably into neighborhood and suburban settings.

Over roughly the last five years, Assist-2-Sell has continued to refine its position as a discount full-service brand while maintaining a measured approach to growth. Franchise and broker reports describe the system as active but growing modestly, with new offices coming primarily from independent brokers who convert or launch under the Assist-2-Sell banner. Rather than large-scale corporate expansion, the pattern has been steady additions in under-served regions where the value proposition of lower commissions and full representation resonates with local homeowners. The brand continues to emphasize opportunities in secondary and tertiary U.S. markets, suburban residential corridors and select Canadian territories.

For landlords, brokers and developers, Assist-2-Sell offices typically function as small professional users that can fit into a variety of formats. Franchisees often lease traditional office space in neighborhood or community centers, small downtown buildings or professional complexes alongside other service providers. Because each location is controlled by a local broker-owner, site decisions tend to be nimble and tailored to specific trade areas, which can be attractive when backfilling smaller suites or rounding out a professional-services mix in suburban and secondary markets. The brand’s long operating history, recognizable name in many residential communities and steady, franchise-driven expansion give it credibility as a stable occupant, even though individual offices are not large anchor tenants.