At Home

Overview: At Home is a leading American big-box retail chain specializing in home décor, furniture, and seasonal products. Founded in 1979, the company has grown to become one of the largest home décor superstores in the United States, offering a vast selection of items for every room and style. Headquartered in Plano, Texas, At Home operates over 260 stores nationwide as of 2025, serving millions of customers seeking affordable and stylish home solutions. The company is known for its warehouse-style stores, which typically range from 80,000 to 120,000 square feet, allowing for an extensive product assortment and a unique shopping experience.

Products: At Home’s product portfolio includes furniture, rugs, wall décor, lighting, kitchenware, bedding, outdoor furniture, garden accessories, and seasonal decorations. The stores are designed to be a one-stop destination for home improvement and decoration, with thousands of SKUs across multiple categories. The company emphasizes value pricing and frequent inventory refreshes, catering to both budget-conscious shoppers and those seeking the latest trends. At Home’s seasonal offerings, such as holiday décor and patio collections, are particularly popular and drive significant foot traffic during peak periods.

Market Position: At Home occupies a unique niche in the retail landscape, positioned between traditional furniture stores and discount retailers. Its focus on large-format stores and a broad product mix differentiates it from competitors like HomeGoods, IKEA, and Target. The company targets suburban markets and leverages its scale to negotiate favorable terms with suppliers, enabling competitive pricing. At Home went public in 2016 and was acquired by private equity firm Hellman & Friedman in July 2021 for $2.8 billion, which has supported further expansion and operational improvements. The company’s annual revenue is estimated at $2.0 billion, with approximately 7,000 employees nationwide.

Growth: At Home has demonstrated consistent growth through store openings, market penetration, and product innovation. The company’s expansion strategy focuses on underserved suburban areas and former big-box retail sites, allowing for rapid deployment and cost efficiencies. In recent years, At Home has invested in e-commerce capabilities and omnichannel initiatives, including buy-online-pickup-in-store and enhanced digital marketing. The acquisition by Hellman & Friedman has provided additional capital for store remodels, technology upgrades, and geographic expansion. As of 2025, At Home continues to open new stores, targeting 300 locations by 2027, and is actively seeking real estate opportunities in high-growth markets.

Real Estate: At Home’s real estate strategy centers on large-format stores, typically occupying former retail anchors or standalone buildings with high visibility and ample parking. The company prefers sites with 80,000–120,000 square feet, strong regional demographics, and easy access from major roadways. At Home works with national and regional brokers to identify suitable properties and maintains a dedicated real estate team for site selection and lease negotiations. The company’s requirements include a minimum population of 100,000 within a 5-mile radius, median household income above $60,000, and traffic counts exceeding 30,000 vehicles per day. At Home is open to both lease and purchase arrangements and encourages property owners and brokers to submit potential sites via its real estate portal.