Aveda

Planet Fitness is a leading fitness center franchisor and operator founded in 1992 in Dover, New Hampshire. The company began with a simple goal to create a welcoming gym environment for people at all fitness levels, emphasizing a non-intimidating atmosphere called the "Judgement Free Zone." This approach helped the brand stand out in the fitness industry by appealing especially to occasional and first-time gym users.

A key milestone in Planet Fitness’s growth came in 2003 when it began franchising, which accelerated its expansion across the United States and into international markets including Canada, Mexico, Panama, Australia, and Spain. The company went public in 2015, providing capital to further scale its footprint and brand presence. Over the past five years, Planet Fitness has broadened its appeal by adding equipment and amenities to attract more experienced gym-goers while maintaining its core inclusive philosophy.

As of October 2024, Planet Fitness operates approximately 2,715 clubs worldwide, making it one of the largest fitness franchises by location count. Its network includes a mix of corporate-owned and franchised gyms, serving nearly 20 million members. The brand continues to open new locations in key metropolitan areas and suburban markets, focusing on accessible, high-traffic retail centers that support its community-oriented model.

Planet Fitness’s steady growth and broad geographic reach make it a significant tenant for commercial real estate. Its flexible club formats fit well in shopping centers, urban corridors, and mixed-use developments. The company’s reputation for driving consistent foot traffic and its commitment to creating welcoming spaces align with current consumer trends toward health, wellness, and convenience. This positions Planet Fitness as a reliable partner for landlords, brokers, and developers seeking tenants that contribute to vibrant, experience-driven retail environments.