b. good

b. good is a fast-casual restaurant chain that offers a menu centered around healthy, locally sourced food, including burgers, bowls, salads, and smoothies. The company was founded in 2003 in Boston, Massachusetts, by childhood friends Jon Olinto and Anthony Ackil. Their vision was to serve "food with roots," focusing on transparency, sustainability, and partnering with local farmers. This approach quickly resonated with health-conscious consumers, allowing the brand to establish a strong presence in the Northeast and expand into the Mid-Atlantic and Canada.

By 2015, b. good had achieved a significant milestone with 20 locations, showcasing its appeal and commitment to community engagement. As of November 2025, the company operates around 25 restaurants, strategically located in urban and suburban areas across the Northeastern United States and Ontario, Canada. Key markets include Boston, Philadelphia, and Toronto.

In recent years, b. good has shifted its growth strategy from rapid expansion to focusing on optimizing existing locations and selectively opening new ones in core markets. This change in strategy includes closing underperforming stores and enhancing operational efficiency to strengthen its brand in established regions. The company's menu remains true to its core concept, featuring customizable bowls, antibiotic-free beef burgers, and a variety of vegetarian and vegan options, all served in a fast-casual setting.

b. good is distinguished by its early adoption of farm-to-table sourcing and its B Corp certification, which highlights its dedication to environmental and social responsibility. For commercial real estate professionals, b. good is a reliable and regionally scaled tenant with a proven track record in both urban and suburban retail environments. The brand's flexible store format and loyal customer base make it a valuable addition to any retail portfolio.