Bailey’s Gym

Bailey’s Health & Fitness is a regional gym operator offering full‑service health clubs across North Florida and coastal Georgia. The company runs multi‑amenity fitness centers with large strength and cardio areas, group exercise, and training services, supported by extended or 24‑hour access at many locations. As of November 2024, Bailey’s operates 16 clubs, concentrated in the Jacksonville metropolitan area with additional sites in surrounding Florida communities and in Brunswick, Georgia.

The business began in 1981 when founder Don Bailey opened a single gym in Jacksonville, Florida. Over time, that neighborhood club grew into a local chain, first under the Bailey’s Powerhouse Gym name and later as Bailey’s Health & Fitness. The rebranding reflected an evolution from a traditional weight room toward broader programming and amenities that serve everyday members as well as more serious fitness users. A key milestone in the company’s growth was building a network of sizable flagship locations in high‑profile Jacksonville trade areas such as Jacksonville Beach, Orange Park, and Mandarin, which helped establish Bailey’s as one of the leading fitness brands in the region.

Today, Bailey’s clubs typically include free weights, selectorized and functional strength equipment, cardio zones, group fitness studios, cycle rooms, and turf or functional training areas, along with upgraded locker rooms. Many locations also offer youth programs, personal training, and small‑group training, and select clubs layer in features such as recovery tools or women‑only workout spaces. The concept is designed to serve a broad cross‑section of the community rather than a narrow boutique niche, which supports steady, all‑day member traffic.

Over roughly the last five years, Bailey’s has focused on deepening its footprint close to home instead of pursuing a national rollout. The chain has continued to add suburban Jacksonville locations, entered Brunswick, Georgia, and targeted nearby coastal and suburban markets in Southeast Georgia and Northeast Florida. The company remains independently owned by the Bailey family, with no reported outside parent or roll‑up activity, which has allowed it to grow at a measured pace while maintaining operational control.

From a real estate perspective, Bailey’s tends to favor infill opportunities and second‑generation fitness or big‑box space in established suburban trade areas, often in centers anchored by grocery or daily‑needs retail. The larger clubs can function as anchor tenants that draw repeat visits from early morning through late evening, supporting cross‑shopping for neighboring tenants. With over four decades of operating history, a tight geographic radius, and a mix of inline and end‑cap formats in car‑oriented suburban corridors, Bailey’s has become a reliable regional health club tenant for owners and developers focused on North Florida and coastal Georgia.