Baker Interiors

Baker Interiors Group, known to many in the trade as Baker Furniture, is a long‑established luxury residential furniture and interiors brand. The company focuses on high‑end casegoods, upholstery, lighting, and accessories for whole‑home projects, serving interior designers, architects, and design‑driven homeowners. Its collections cover classic, contemporary, and transitional styles, including licensed designer programs and historically informed pieces that support coordinated living, dining, bedroom, and occasional settings.

The business dates back to 1890, when founder Siebe Baker started a small woodworking and furniture operation that steadily evolved into Baker Furniture. Over the decades, the brand built a reputation for meticulous craftsmanship and refined styling, becoming a trusted resource for interior designers and luxury retailers by the mid‑20th century. A more recent milestone came in 2017, when Baker and its sister brand McGuire were acquired by Samson Holding Ltd., a global home furnishings group. That transaction provided additional capital and manufacturing scale while keeping Baker’s design and brand leadership centered in the United States.

Today, Baker Interiors Group operates from its headquarters in Connelly Springs, North Carolina, and distributes product through a network of Baker | McGuire trade showrooms, multi‑line designer showrooms, and independent dealers. As of December 2025, the company’s footprint spans key design centers and partner galleries across North America, Europe, the Middle East, and Asia, with a concentration in major metropolitan areas and established design districts rather than broad national coverage. The brand’s presence is especially visible in leading U.S. design centers and in high‑income coastal markets, along with select international design hubs in Europe and Asia.

Over roughly the past five years, Baker has been refining and selectively expanding its real estate strategy. The company has focused on updating and consolidating its Baker | McGuire showrooms in major design‑centric markets, opening new or refreshed spaces in prominent design centers while deepening relationships with high‑end multi‑line dealers. This approach allows Baker to extend its reach and maintain strong visibility in key trade environments without building out a large company‑owned store network. At the same time, the brand has continued to invest in curated collections and high‑touch service, supported by an improving digital and e‑commerce experience that complements its showroom network rather than replacing it.

For landlords, brokers, and developers, Baker Interiors Group functions as a stable, design‑anchored occupant in luxury home furnishings clusters and multi‑tenant design centers. The brand typically seeks visually impactful, gallery‑style environments that can support full‑room vignettes and showcase craftsmanship, which aligns well with street‑level or upper‑floor design center spaces in established districts. With more than a century of operating history, a clientele that skews toward affluent consumers and trade professionals, and the backing of an international parent, Baker brings credibility, consistent traffic from the design community, and a long‑term perspective to high‑end mixed‑use and design‑oriented properties.