Bare Escentuals

Bare Escentuals is a well-regarded cosmetics company that has made a significant impact with its mineral-based makeup and skincare products. Established in 1994 by Leslie Blodgett in San Francisco, the company gained early acclaim for its bareMinerals line, which was instrumental in popularizing clean, mineral-based beauty products in the United States. Today, Bare Escentuals operates as a subsidiary of the Japanese beauty giant Shiseido, which acquired the brand in 2010, marking a pivotal moment in its growth and facilitating its international expansion.

As of November 2025, Bare Escentuals manages around 40 company-owned boutiques across the United States. These locations are strategically positioned in high-traffic urban areas and premium mall environments, reflecting the company's focus on optimizing existing stores rather than aggressively pursuing new openings. This approach is complemented by a broader distribution network that includes shop-in-shops and partnerships with major department stores, extending the brand's reach to over 30 countries.

In recent years, Bare Escentuals has evolved by enhancing its retail formats to include immersive beauty studios and hybrid spaces that combine product sales with personalized beauty consultations. This innovative approach underscores the brand's commitment to creating engaging, experience-driven retail environments. For commercial real estate professionals, Bare Escentuals stands out as a reputable and established tenant, known for attracting a dedicated clientele and adapting its retail strategies to meet the changing demands of the market. With headquarters in New York City and additional offices in San Francisco and Tokyo, the company continues to invest in both its physical and online presence, ensuring a robust omnichannel strategy.