Bare Necessities

Bare Necessities is a U.S.-based online retailer that specializes in women’s bras, lingerie, swimwear, shapewear, and loungewear. The business is built around fit, size range, and brand selection, and it serves customers primarily through its website rather than through physical stores. Shoppers can choose from a wide assortment across many brands, supported by trained bra fit specialists who provide guidance by phone and online chat.

The company was founded in 1998 by Noah and June Wrubel, who saw an opportunity to take intimate apparel online at a time when the category was still dominated by department stores. From the start, Bare Necessities focused on extended sizes and curated brands, positioning itself as a digital-first specialty retailer. Over the years it scaled from a niche website to a large multi-brand platform, offering thousands of styles across more than 100 brands and earning a reputation for fit expertise and customer support.

A notable turning point came in 2018, when Walmart acquired Bare Necessities to strengthen its e-commerce offering in intimates and related categories. The brand was integrated into Walmart’s U.S. e-commerce organization, which provided additional scale, traffic, and operational resources. In 2020, Walmart sold Bare Necessities, along with several other digital-first brands, to Delta Galil Industries Ltd., a global manufacturer and marketer of branded and private-label intimate apparel, activewear, and leisurewear. Since then, Bare Necessities has continued to operate as a direct-to-consumer online business within Delta Galil’s portfolio.

As of October 2024, Bare Necessities functions as an online-only retailer with no disclosed chain of permanent brick-and-mortar stores. The customer experience is anchored in its website and digital channels, with centralized warehousing and parcel delivery handling order fulfillment. While the brand has occasionally tested pop-ups or partnerships, there is no public program of opening or operating a traditional store fleet, and no published store count for landlords or brokers to track.

Over roughly the last five years, the company’s evolution has been less about building a physical footprint and more about deepening its digital reach, merchandise breadth, and logistics capabilities. Under Delta Galil’s ownership, Bare Necessities sits alongside brands such as Splendid and 7 For All Mankind, benefiting from shared sourcing, product development, and back-end infrastructure. Public comments from Delta Galil highlight e-commerce growth and digital integration, indicating that Bare Necessities is being managed as a strategic online asset rather than converted into a conventional chain retailer.

For real estate stakeholders, Bare Necessities is relevant less as an inline or pad-site tenant and more as a potential user of office, studio, and warehouse or fulfillment space tied to its e-commerce operations and customer service functions. Its scale in the intimates category, national customer base, and ongoing investment in online service and logistics translate into demand for well-located distribution, returns processing, and corporate facilities, even though the brand does not currently pursue a program of leasing consumer-facing storefronts.